McPherson Ave is an exciting new Pop-Up Shop located at the SWS Marina Pop-Up Village, in Muskoka, Canada, inspired by everyday luxury, and the spirit of travel.
Visit McPherson Ave for an edit of contemporary womenswear and accessories, a curated men's collection, and private shopping services.
Bringing luxury designers from around the world, to cottage country.
Let us stay open exclusively for you and your guests!
Have after-hours access to McPherson Ave for a private shopping experience, hosted by our stylists and accompanied by canapés and refreshments.
Shop contemporary womenswear and accessories, and a curated men's collection.
Have a personalized edit selected, for you, by our stylists.